Blond Genius DenimRx - Prescribing Jeans for Your Body!

NEW Jewelry At Blond Genius!

2010-08-18T15:36:00.008-05:00

Nothing makes an outfit like a fun and unique piece of jewelry!

Whether your adding a little bling to a cocktail dress or styling up a basic tee it's a great way to personalize an outfit!

Find your new favorite piece at Blond Genius with styles just in from Gorjana and Jessica Elliot!

Jessica Elliot Gold & Turquoise Rosary Neckalce

Jessica Elliot Hematite Rosary Necklace

Jessica Elliot Long Chain Key Necklace (available in silver and gold)

Jessica Elliot Small Key Necklace on Ball Chain (available in gold and silver)

Gorjana Flora Hoops

Gorjana Quinn Earrings

Gojana Shimmer Necklace

Gorjana Carlye Wrap Necklace

NEW Velvet !

2010-08-15T12:48:00.000-05:00

Polita Tank available in heather grey

A great layering tank!

Frina Top available in ink drop
The perfect summer to fall transition piece!

Arossa Top available as shown
A cozy top is perfect for chilly fall nights!

Cailey Top available in Boysenberry
This top gives you low key, laid back style.

Swoosie Leggings available in black (shown)
So soft and comfortable! Leggings are great for balancing out fall's oversized sweaters!

Aspen Jacket available in charcoal
This jacket is refined with a touch of rocker chic - and we are loving it!

Cailin Jacket available in black
Wear as a jacket this fall and as a cozy sweater this winter!

Kennet Top available in stardust

We love this versatile piece! Wear casual with your favorite flats or dress it up with skinny jeans and boots!

Wooden Ships NEW At Blond Genius!

2010-08-09T17:50:00.007-05:00

NEW Wooden Ships At Blond Genius!

Peacock Fringe Scarf

The peacock adds a whimsical touch to this pretty scarf!

Chain Link Scarf
Add a little neck candy to your wardrobe! Wear loosely draped or wrap it twice to keep you extra cozy!

Crocheted Hat and Scarf
We are coveting this sweet hat and scarf - it's very Blair Waldorf.

Vintage Fingerless Gloves

Perfect for those cool fall days.

Vintage Fireside Wrap

Use now as a chic wrap and later as a winter scarf!

Vintage Tam

Practical meets pretty in this vintage tam!

NEW Joie!

2010-08-09T12:32:00.003-05:00

Celia Sweater (available in charcoal)

So cozy - perfect for a chilly fall day!

Tibby (available in black)
Cuddle up in this oversized cowl neck sweater!

NEW Twisted Heart!

2010-08-04T15:44:00.007-05:00

Twisted Heart Sherling Lined Jacket (available in navy)

Ok so you might have to wait a month or so to wear this piece but once the first cool fall day hits you will live in this jacket!

Twisted Heart Fringe Jacket
Make getting dressed fun again with this one-of-a-kind jacket!
Wear now with a mini skirt and later add tights and boots!

Twisted Heart Plaid Shirt

We LOVE the rhinestone buttons! Looks so cute with cut off shorts! This fall pair with denim leggings and pumps or flats!

Twisted Heart Shirt Dress

Great for work or play!

Twisted Heart Trash Crew Neck (available in charcoal)

So cozy for fall! But for now crank up the air and snuggle up to your honey in this trendy piece!

Fallen Angel Tank (available in gray and black)

This season is all about rock and roll! Catch the trend with this stylish tank!

Graham and Spencer NEW At Blond Genius!

2010-08-03T06:45:00.000-05:00

Graham and Spencer

Graham and Spencer Cowl Neck Top
This top makes a great option for work or play!

Graham and Spencer Heather Gray Long Sleeve Tee

Pairs great with leggings! For a night out wear with sexy boots and sassy jewelry!

Graham and Spencer Sheer Pull Over

Super soft luxurious fabric - the perfect summer to fall transition piece!

NEW Men's and Women's Jeans At Blond Genius!

2010-07-29T14:30:00.012-05:00

Men's True Religion Billy Giant Big T

Men's True Religion Ricky in Black Jack

True Religion Julie Black Skinny

7 For All Mankind Kimmie

Citizen Elson Straight Leg

Annual $99 Denim Sale At Blond Genius!

2010-07-28T15:18:00.004-05:00

It's our ANNUAL $99 Denim SALE!

Shop tax-free Friday, August 6th & Saturday August, 7th , or shop earlier starting TODAY and get first dibs on our BEST SELECTION EVER of Jeans, Capris, and Shorts! All just $99!

Sale starts today and ends Saturday, August 7th at 6pm.

Shop tax-free: Friday, August 6th & Saturday, August 7th

More styles than ever before!

NEW Joie At Blond Genius!

2010-07-28T13:18:00.004-05:00

We can't get enough of Joie's flattering fits and yummy fabrics! These are the perfect summer to fall transition pieces!

Joie Wrap Sweater

Joie Plaid Shirt

Joie Floral Shirt

Gender Bias NEW At Blond Genius!

2010-07-27T18:53:00.010-05:00

Gender Bias Button Jacket

We love the button detailing - pair this structured jacket with a feminine tank!

Gender Bias Cowl Neck Shirt

Go for the city chic look and pair with black skinny jeans and black boots!

Gender Bias Kimono Tunic
Lend a little sass to your work wardrobe with this fun tunic top!

NEW William Rast!

2010-07-26T12:37:00.005-05:00

Willam Rast Denim Legging

We have been anxioulsy awaiting the arrival of this denim legging! Sexy, comfortable, and versatile!

William Rast Savoy Flare

A classic style every girl needs!

NEW Velvet!

2010-07-22T16:03:00.000-05:00

Taraji Top available as shown
The lace back adds a sexy yet romantic touch!

Skylar Top available as shown
A totally of-the-moment look!

Sheila Top available as shown
A little animal print goes a long way to spice up a basic grey tee!

Orin Top available as shown

Wear casual with cut off shorts or sass it up with funky jewelry and skinny jeans!

Nesra Shrug available as shown

We love this ballerina inspired little shrug!

Mahlee Tunic available in haze (dark grey)

Want to wow him? Simply slip into this little number and mission accomplished!

Leniya Top available as shown

Pair with a pencil skirt for work and your favorite jeans for a night out!

Lanora Top available in dusty rose

This basic top provides balance for summer's trendier pieces.

Kiah Top available in grapevine

Pair with skinny cargos and hot heels for a chic city girl look!

Hedda Tank available in black, white, dusty rose, and as shown

We will be stocking up on these in every color!

Halima Top available as shown (forest)

The perfect top to match with leggings!

Faye Tank available as shown

We are all coveting this trendy tank!

Fawnah Top available as shown

A revamped version of the long sleeve tee!

Elly Tank available as shown

So sweet and girly!

Darcel Top available as shown

The boyfriend tee - this is one trend we hope is here to stay!

Cantara Tank available as shown

One of our favorite Velvet pieces!

Bria Tank available in bluestone
A classy top with a dash of attitude!

NEW Frye Boots!

2010-07-22T15:24:00.003-05:00

Jump on the boot band wagon! Our favorite Frye styles are arriving! Wear now to add a little attitude to shorts or a sundress!

Harness 12" Available in Dark Brown

Carson Short Boot Available in Black

Blond Genius Denim Obsessions - Our Favorite Styles For Fall!

2010-07-22T12:06:00.015-05:00

Denim Obsession #1 - Denim Legging

Whether you call it a jegging, a degging, or a denim legging this is one of fall's HOTTEST trends!

CJ Denim Legging - The perfect fit for curvy girls! Cut smaller through the waist and roomier through the hips and booty! Available in black.

David Kahn Denim Legging - David Kahn never disappoints - this style looks good on everyone! Plus they are so comfortable we could sleep in them!

True Religion Denim Legging - If you are always on the hunt for the latest trends and newest fashions this style is for you! Bonus - wear cuffed up now as a skinny capri!

True Religion Denim Legging

Hudson Denim Legging - We love the sexy dark wash - a great basic!

Hudson Denim Legging

Denim Obsession #2 - Midrise Jeans
Ok, ok, we know when you hear the term midrise jeans a dreaded image of "mom" jeans pops into your head! Don't worry these styles are sexy, sophisticated, and anything but frumpy!

Hudson Midrise - The same great look and feel of a classic Hudson Bootcut with a slightly higher rise. One of our most popular styles - call today and reserve your size!

Hudson Midrise

Rock and Republic Midrise - Channel your inner rock chic with these cute jeans! Plus they run longer so they are a great option for tall gals!

Rock and Republic Midrise

Denim Obsession #3 - Straight and Skinny Jeans!

Skinny jeans are here to stay! Tuck into boots, pair with flats, or rock them with your favorite pumps! Not ready to take the skinny jean plunge? Try a straight leg for a clean chic look!

David Kahn Straight Leg - A dark wash perfect for dressing up!

David Kahn Straight Leg

Joe's Jeans Cigarette Fit - This skinny style is perfect for balancing out fall's oversized sweaters!

Joe's Jeans Cigarette Fit

2010-07-08T15:38:00.003-05:00

SUMMER SALE AT BLOND GENIUS!!!
All NEW markdowns! Come stock up on summer essentials at the best price of the season!

30% OFF all white pants, capris, & shorts
30% OFF all shorts & bermuda shorts
20% OFF select capri's
20% OFF flip flops
+ up to 75% OFF Summer Tops & Dresses

+ MUST HAVE FALL PIECES NOW AT BLOND GENIUS!

Must Have #1 - Leather Jacket
Instantly adds a fashion forward touch to any look. Invest in one of these and you will wear it almost every day come fall! Wear now with a girly sundress to add a dash of attitude!

BB Dakota Leather Jacket (available in black and green)

Must Have #2 - Boyfriend Blazer
Although these are inspired by your beau's wardrobe these blazers are sexy and sophisticated. This look will take you from the office to a night out with nothing more than a swipe of lip gloss!
BB Dakota Boyfriend Blazer

Must Have #3 - Cozy Sweater
Is there anything better than slipping into a cuddly cozy sweater the first day of fall or a cool summer night? Combine practicality with perfection with the ideal, lightweight sweater!

BB Dakota Merit Sweater

VELVET TRUNK SHOW! JULY 15 - JULY 17

2010-07-06T18:24:00.005-05:00

Don’t miss your chance to view Velvet’s full fall line before it hits stores! One of our favorite collections to date - the Velvet fall line is full of extra special pieces! Join us July 15, 16, & 17 for a Velvet Trunk Show. Receive 15% off all preordered pieces.

Here is a sneak peek at some of our favorites...

Velvet Barbi Top

Velvet Danni Top

Velvet Drew Top

Velvet Eloise Wrap

Velvet Emalee Top

Velvet Gene Dress

Velvet Ilona Cardi

Velvet Irma Dress

Velvet Jade Top

Velvet Kirsten Top

Velvet Paige Dress

Velvet Samira Sweater

Velvet Trish Sweater

NEW SUSANA MONACO!!!

2010-07-01T14:34:00.005-05:00

Susana Monaco Tank Twist 20" - We can not get enough of this vibrant purple color!

Susana Monaco Waist Wrap 11" - So elegant and sophisticated.

Susana Monaco Gather V 12" - Classic. You will be wearing this for years to come!

Celebrate The 4th In Style! Check Out Blond Genius For RED HOT Looks!

2010-06-30T18:49:00.014-05:00

The 4th is one of our favorite holidays!! Whatever your plans for the 4th Blond Genius wants you to look fabulous! Check out the outfit guide below to find your perfect ensemble!

If you're boating at the lake...

Twisted Heart Flip Flops - Add some bling to your bikini with these glam flip flops!

If you're sipping cocktails poolside...

Susana Monaco Tank Twist Dress - She actually makes swim suits out of this amazing supplex material! So if the cannon ball contest gets too close for comfort don't worry you'll be dry in no time!

If you're throwing a backyard BBQ...

True Religion Lizzy Crop - Pair with the Mariah Tank and flip flops for low-key easy style!

Frye Kayla Hurachae - Cute AND Comfortable!

If you're watching fireworks with your honey...

Joe's Honey in White - Set off sparks of your own in these white hot jeans!

Susana Monaco Tube Pocket Top (available in yellow) - Looks so fresh and summery paired with white jeans!

True Religion Emily Jacket - A must have! Perfect to throw on for chilly summer evenings!

If you're having a night out with the girls...

Frye Joy Sling Heel - Your legs will look a mile long when you step into these sassy shoes!

True Religion Casey Denim Legging - Freshen up your closet with a sexy pair of denim leggings - perfect for a night out!

NEW Velvet Now At Blond Genius!

2010-06-16T08:45:00.000-05:00

Toria Dress available in ink drop (shown)
We LOVE the nautical inspiration of this dress!

Tivian Dress-NT available in nightfall
A grown up chic way to wear tie dye

Sparkle Tank available in marina and black
The ideal layering tank!

Rinna Top in fin
A fashion forward cut refreshes the look of a basic tee!

Nisla Dress available in ink drop (shown)
Spice up your work wardrobe with this fun dress!

Mariah Tank available in fin, ink drop, black, white
We can't get enough of the vintage slub material!

Makenzie Tank available in jewel
A sexy summer tank ! Bonus - use later to layer under a cardigan!

Luxy Tank available in white
Pretty detailing makes this white tank anything but basic.

Kat Tank available in fin and mineral
More of the amazing slub we love! Looks great with denim leggings!

Dorothy Tank available in dove and moonbeam
Pair with white or black jeans and your favorite heels for the perfect date night outfit!

Celana Dress available in shade

A great summer vacay dress! Wear to the pool for day and to dinner at night!

Ali from the Bachlorette Is a Blond Genius!

2010-06-10T17:20:00.005-05:00

We knew we liked her for a reason! Ali from the Bachlorette rocks a Chan Luu bracelet during the shooting of the Barenaked Ladies video and was sporting Joe's Jeans cuffed capri on the one on one date with Roberto. (We LOVE him!)

Blond Genius has what you need to steal her look! Come check out our selection of Chan Luu and Joe's + much more!

Ali wearing Joe's Jeans Cuffed Capri w/ Raw Edge ( We JUST got them in today!!)

Ali wearing Chan Luu

NEW Jeans At Blond Genius!

2010-06-01T17:33:00.010-05:00

Joe's Jeans Rocker
Denim so soft you don't even feel like your wearing jeans!

True Religion Joey Tonal

The perfect jean for hitting the town this summer!

True Religion Casey Denim Legging
One of the season's hottest trends is here! This denim legging stretches to fit sexy on any body, best of all, you'll still be wearing these come fall!

True Religion Joey w/ 36" Inseam

True Religion's signature Joey fit is now available in a 36" inseam for all you girls who have legs for miles!

True Religion Jimmy Jimmy Jacket

Throw on this jacket to add a little sass to any outfit!

True Religion Emily Jacket
Pairs perfectly with a sundress for those chilly summer nights!

New Velvet At Blond Genius!

2010-05-18T14:27:00.000-05:00

Valda Tunic available in white (shown)

Doubles as a cute swim cover up!

Salima Dress available in coco (shown)

Throw this on with wedges for effortless style!

Rinna Top available in white (shown)

Pair with white jeans and gold accessories for a chic & clean look!

Pepper Tunic available in shade (dark grey)

So soft-a must have!

Norma Dress available in plum (shown)
The perfect summer dress takes you from a day at the pool to night on the town!

Luxy Tank available in black

We love the pretty detailing on this shirt!

Kelisha Tank available in black and wildgrape
Seriously we can't get enough of this tank - the PERFECT layering piece!

Jin Top available in white and hazel

A girl can never have too many white tees!

Jessi Top available in skyblue

Pair with cut off shorts and your favorite flip flops!

Jana Tank available in fiesta pink and black

Wear alone or layered!

Dawnie Top available in white

Perfect for those chilly summer nights!

Celana Dress in black

A classic black dress you will love for years to come!

NEW Susana Monaco At Blond Genius!

2010-05-13T17:31:00.013-05:00

Tube 19" Dress - Available in Pink Combo

Gorgeous - a must have!

Urban 40" Dress - Available in Chocolate Brown

Is there anything more chic than a maxi dress?! Throw on for instant (and easy) style!

Tube Gather 10" - Available in Black
Equal parts sexy and practical - plus the amazing supplex material hugs and hides all the right places!

Tube Pocket 11" - Available in Yellow

The pockets add extra cute detailing to a great basic.

Tank Twist 20" - Available in Black
Classic.

Tank Pleat 19" - Available in Hot Pink
The object of our affection? This HOT pink little number!

Scoop Gather 10" -Available in Bright Blue
The ultimate 4th Of July top! Complete the ensemble with white jeans!

Jessica 21" Dress - Available in Yellow (LOVE this!!)
We had this dress in turquoise for spring and it flew out the door! The yellow is equally cute- call today to reserve your size 515.223.9907

Halter String 11" - Available in Hot Pink

This hot pink tank adds the perfect pop of color to your wardrobe!

Gathered Tube 11" - Available As Shown

We love the forgiving cut of this tank

Gathered Shoulder 12" - Available in Black

Pairs great with skinny jeans! Added bonus - this cute tank doubles as a swim cover up!

What to Expect When Expecting...

2010-05-13T12:26:00.001-05:00

Expect Great Fitting Jeans while Expecting
Blond Genius offers over 130 styles of Custom-Fit Maternity Jeans

WEST DES MOINES, IA. – May 12, 2010 – Blond Genius, a locally owned denim boutique, has answered the age old question of, “What to expect while expecting?” Their answer is over 130 styles of custom-fit maternity jeans.
“Our customers were telling us that they had problems finding maternity jeans that fit just right. Since Blond Genius specializes in custom-fit jeans, we wanted to create a solution to help fill the void.” Said Erin Eischeid, owner of Blond Genius.

The whole process is simple. The customer picks the jean, they pick the insert, and the end result is a pair of maternity jeans custom-fit to their body.
“This way our customers can choose the exact fit, pocket detail, and size that suits their needs, without being limited to the usual slim assortment of maternity jeans.” Said Eischeid.

There are four different styles of inserts to choose from, including one that is completely reversible. “Our customers are especially excited about the reversible insert. This way their new jeans will last longer than just the remaining months of their pregnancy.” Explains Eischeid.

Blond Genius is the only store in the Greater Des Moines area to offer designer maternity jeans including: True Religion, Joe’s Jeans, William Rast, Rock & Republic, Hudson, 7 for all Mankind, Citizen of Humanity, and more.

NEW Maternity Custom Fit Jeans Program At Blond Genius!

2010-05-11T13:06:00.004-05:00

Our new addition will help you prepare for yours! Blond Genius is excited to bring you the launch of our NEW Maternity Custom Fit Jeans Program! Follow these simple steps to find your perfect fit!

1. Pick any jean from Blond Genius

2. Choose the maternity insert you prefer

3. We custom tailor the jean for your perfect fit!

Check out the four fit options...

This style sits comfortably under your baby bump - plus it looks like regular jeans from the back!

Great for added support! Gives you more coverage in the front and back!

Keep your button and zipper with this option! Looks like regular jeans from the back!

Completely reversible!! Once your little bundle of joy arrives we can remove the insert - one of our most popular maternity fits!

NEW Linq Tanks At Blond Genius!

2010-05-08T13:59:00.006-05:00

Looking for the perfect tank? Blond Genius has you covered! Check out our new tanks from Linq- we love the flattering cuts and yummy fabrics!

Linq Tie Dye Tank

Tie Dye is huge for summer! Get the look in this pink and white tank - pairs perfectly with white jeans!

Linq Grey Tank with Sheer Back

A great basic tank with a sexy twist! Finish your look with Beyond Yoga leggings and Haviana flip flops!

Linq Black Cowl Tank

This sophisticated tank is a piece you will have for years to come!

NEW Rich and Skinny Jeans!

2010-05-08T12:13:00.004-05:00

3 NEW Fits from one of our all time brands!

Rich and Skinny offers the most comfortable, flattering fabrics with unique stretch denim that blends cotton with elastin. What further sets it apart from all other denim brands is its color palette; offering customers the choice to wear a range of cool colored denim washes. Other exciting details are their buttons that were inspired by a vintage Cartier men’s cufflink that are rose gold in color and the inside trim and pocketing that is silk lined; all add to the beauty and richness of this incredible line.

Rich and Skinny Denim Legging in Rinse

Rich and Skinny Boyfriend in Eclispe

Rich and Skinny Boot Cut in Storm

Find the Perfect Mother's Day or Graduation Present At Blond Genius!

2010-05-05T17:12:00.007-05:00

Gift Idea # 1 - The PERFECT Fitting Pair of Jeans!

The perfect fitting pair of jeans is our number one pick! What is better than giving a present that makes someone look and feel great! From straight to skinny and boot cut and flare- Blond Genius has jeans for EVERY body! And our denim experts will help you find the PERFECT fit!

Gift Idea #2 - Sunglasses!

Help your loved one protect their peepers and make a fashion statement all at once! From cute sporty sunglasses, to glamours Jackie O style sunglasses - we have something for everyone! (Styles include D&G, Marc by Marc Jacobs, Rayban, Dior, and Gucci)

Gift Idea #3 - Haviana or Twisted Heart Flip Flops!

Haviana Flip Flops - the most comfortable flip flop EVER!

Twisted Heart Jeweled Flip Flops - add a little sparkle to their wardrobe with these fun shoes!

Gift Idea #4 - Jewelry

Adina Tiny Heart Necklace - all the Adina pieces are timeless and classic!

Cynthia H Message Bracelet- Choose from a variety of cool inspirational sayings!!

+ Check Out Our Dogeared Jewelry - great for fashionistas of any age!

For more gift ideas call 515.223.9907 or stop in and we will help you find the PERFECT gift!

NEW White Jeans!!!

2010-05-05T15:50:00.004-05:00

These jeans are white hot! Pairs perfectly with spring's flowy tops!

True Religion Lizzy Crop in White

Paige Hidden Hills Skinny in White

Coming Soon!

2010-05-04T19:37:00.004-05:00

We are so excited about our Rock and Republic shipment we can't wait till it gets here to share it with you! This dress is totally drool worthy...and we can't get enough of their sexy rock star jeans! Call 515.223.9907 to reserve your size!

Rock and Republic Kurt in Resonate Blue

Rock and Republic Leyton Dress

NEW Twisted Heart At Blond Genius!!

2010-05-01T13:23:00.005-05:00

Twisted Heart's Spring Collection translates seamlessly from sweet, to tough, to tomboy, and romantic, offering items for the modern traveler and glamour girl!

Twisted Heart Flower Heart Tank - also available in light yellow

McKenzie Blazer

Mosaic Tank - available in black and light pink

Maternity Jeans Now At Blond Genius!!!

2010-04-29T17:35:00.006-05:00

Check out our new maternity jeans from Citizens of Humanity plus we can make ANY jean into a maternity jean! For details call 515.223.9907 or stop into Blond Genius!!!

NEW Chan Luu and Havianas At Blond Genius!

2010-04-29T07:39:00.008-05:00

We can't get enough of these chic wrap bracelets and neither can you! Chan Luu is back by popular demand with even more fun styles to choose from!

Silver Nuggets on Light Blue Wrap Bracelet

Turquoise Wrap Bracelet

Mixed Nugget Wrap Bracelet

Hematite Wrap Bracelet

Grey/Silver Haviana

Also Available in White, Gold, and Black

The most comfortable flip flop ever!

BB Dakota NEW At Blond Genius!!

2010-04-27T17:24:00.005-05:00

Blond Genius is excited to bring you the stylish, fun, and affordable line BB Dakota! The BB Dakota girl is glamorous, sophisticated, intelligent, at times demure, at times sexy, always feminine and always confident.

Boyfriend Blazer (We LOVE this!)

Metallic Crop Top

NEW Velvet!

2010-04-26T01:00:00.002-05:00

Verlinn Dress Available In Black

This simple black dress is a classic that will take you from the office to a night out on the town!

Shanae Top

The cutest little summer tank!

Regina Top Also Available In White
We are all about the boyfriend trend! From boyfriend jeans to tees we love them all! Get the look with this cozy shirt from Velvet!

Pammy Top Available In Black

A forgiving cut and the black is so slimming!

Nicola Wrap Also Available In Navy
The slub material is awesome! Perfect for throwing on over any tee or tank!

Krislyn Top Available in Black

The low back adds a sexy twist to a great basic!

Kelisha Tank Available in White and Slate

Our all time favorite tank! EVERY girl needs at least one...or ten in her closet!

Karela Top available In Fin
The perfect spring to summer transition top!

Jessi Top Available in Fiesta Pink
We are loving the fun pink color of this shirt!

Harina Dress

So cute for a spring wedding!

Dawnie Top Available In Dark Grey and Light Grey
Pair with crops and flip flops or wedges!

NEW Spring Arrivals At Blond Genius!

2010-04-22T12:34:00.005-05:00

Joe's Honey In White

One of our all-time favorite fits from Joe's - and we love the fresh clean look of white denim! Ever get that gap at the back of your waist? If so - this is the fit for you!

Joe's Jeans The Best Friend In Burke

So comfortable we feel like we are in our pj's! The easy laid back style is perfect for spring and summer!

Citizen's Of Humanity Riley In Digger
A relaxed fit boot cut that is roomy through the thigh creating a boyfriend fit that is comfortable and casual.

Upcoming Events - Velvet Trunk Show April 22, 23, and 24

2010-04-20T10:31:00.000-05:00

Wouldn’t it be fabulous to shop like high powered fashion buyer? You would see hottest trends for the upcoming season before any one else! Blond Genius wants to give all our fashionistas a chance to do just that! Join us April 22, 23, and 24th for a Velvet Trunk Show! You will get a chance to preview the ENTIRE Velvet Fall 2010 line well before it hits stores! Plus preorder all your favorite pieces for 10% off!

NEW Arrivals At Blond Genius!

2010-04-14T15:59:00.013-05:00

New AG Men's !

AG Men's Protege Fit - Shown In DUG

Men's AG Hero Fit - Shown In Approach

NEW Chan Luu

Chan Luu Wrap Bracelet

NEW Frye Shoes!

Frye Joy Vintage Sling

Frye Kayla T Strap Sandal

Frye Kayla Hurache Ankle Strap Sandal

Frye Zoe Hurache Sandal

New True Religion!

True Religion Lizzy Crop (available in midnight range and short fuse)

NEW Rock and Republic!

Rock and Republic Berlin Skinny (available in reformed blue and morphed)

NEW Susana Monaco!

2010-03-31T14:00:00.002-05:00

Move over Little Black Dress! Our FAVORITE new spring dresses are here and the sweet candy colors are a refreshing alternative to the classic black dress!

Zabaglion 18" Dress available as shown

Tank Pleat 19" Dress available in sapphire blue

Pocket Tube 21" Dress available in pop (hot pink)

Front Slit 17" Dress available in pink/blue combo

Cabana Dress 40" available in black

Spring Has Sprung At Blond Genius!

2010-03-23T12:14:00.005-05:00

Spring Has Sprung At Blond Genius! All NEW Items!
Spring is at Blond Genius - let the sunshine on your wardrobe and check out the fresh new styles at Blond Genius!

AG Premier Straight Leg - Every girl needs a great fitting pair of straight leg jeans! We love the classic dark wash and light weight denim of this jean!

AG Straight Leg

AG 20Y Destroyed Boot Cut- Love surfer girl style? Get the look with the AG destroyed boot cut. Pair with flip flops and a Velvet tee for a low-key sexy ensemble.

AG 20 year destroyed boot cut

William Rast Lola Bermuda Short - These are the perfect spring to summer transition short! So cute with wedges and a tank!

Linq- We are all coveting the funky shawl vest and striped tunic tee! Plus the fun colors are just what you need to brighten up your closet!

True Religion Little Girl's Holly Roll Short- Probably the cutest thing we have ever seen! (size 2T - 14)

True Religion Little Girl's Rainbow Skirt - A little denim skirt with a rainbow horseshoe on the back pocket...adorable! (size 2T - 14)

UPCOMING EVENTS - Shop For A Cause At Blond Genius!
Find your PERFECT jean and make a difference at the same time! Join Blond Genius and the local women's group BE in raising money for HOPE International - a relief fund for the recent devastation in Haiti. We want to make it easy and simple for you contribute to this effort, so Thursday, March 25 through Saturday, March 27 Blond Genius will donate $10 to HOPE for every pair of jeans sold. All you have to do is come in and let the denim experts at Blond Genius fit you in your perfect jean!

Buy Three Get One FREE On All Hanky Panky!

2010-03-22T17:10:00.002-05:00

Buy 3, Get 1 FREE on all Hanky Panky
Check out the super cute new bridal collection- makes the perfect gift for that upcoming bachelorette party! And don't forget to pick up a little something for yourself - the cherry printed camisole with matching boyshort or thong is flirty and fun! Or try a silky skin thong - our favorite!
Buy 3 and get your 4th FREE. Offer valid through Wednesday March 31, 2010. FREE item is the equal or lesser value item.

Shop For A Cause!

2010-03-10T17:26:00.002-06:00

Find your PERFECT jean and make a difference at the same time!

Join Blond Genius and the local women’s group BE in raising money for HOPE International - a relief fund for the recent devastation in Haiti. We want to make it easy and simple for you contribute to this effort, so Thursday, March 25 through Saturday, March 27 Blond Genius will donate $10 to HOPE for every pair of jeans sold. All you have to do is come in and let the denim experts at Blond Genius fit you in your perfect jean!

New Spring Arrivals At Blond Genius!

2010-03-09T14:57:00.008-06:00

NEW Spring Items arriving daily at Blond Genius! From the ulitmate skinny jean to sexy boyfriend fits and sweet girly Joie Tops Blond Genius has what you need!

Joe's Jeans The Cigarette Fit

Joe's Jeans Chelsea Fit

Paige Jimmy Jimmy Boyfriend Fit

William Rast Belle Capri

Joie Avina Top

Here Comes The Bride - Ann's Favorites from Hanky Panky!

2010-03-05T12:26:00.008-06:00

Wedding season is here! Blond Genius has you covered from the bridal shower to the bachelorette party to the big day! From the bride-to-be herself here are some of

Ann's favorite bridal picks...

Blond Genius Trend Alert - Cargo Pants and Cocoon Wraps!

2010-03-02T17:38:00.008-06:00

Cocoon Wraps and Cargo Pants top the list of hot spring trends at Blond Genius! Check out these must - have styles from Twisted Heart!

Twisted Heart Cheri Wrap (Available in Storm Blue and Black)

Key piece for transitioning your closet from winter to spring!

Twisted Heart Ivanka Hoodie (Available in Storm Blue)
Pair with leggings for an easy laid back look!

Twisted Heat McKenzie Blazer (Available in Amazon Green)

Classic style with a modern spin!

Twisted Heart Josie Wrap
Of the moment look - pairs perfectly with denim leggings or skinny jeans!

Twisted Heart Wedge Flip Flops

Pretty enough to justify owning in every color!

New Velvet at Blond Genius!

2010-02-22T11:36:00.000-06:00

NEW Velvet!

Rainbow Dress available in Haze (shown)

Wear as a dress or cute tunic paired with leggings!

Laurel Dress available in black
We love this sexy dress! It hugs your curves in all the right places!

Kennedy Dress available in mudslide (shown)

Perfect for spring break!

Kelisha Tank available in sesame, verushka, banana, grapefruit

Hands down our favorite tank EVER!

Kathi Top available in mink (shown)

Super soft and stylish!

Jezebel Tee available in white
Jeans and a great fitting white tee - a classic easy style!

Indigo Tee available in water (blue)

Yes the boyfriend trend is still hot! Get the look in this oversized slub tee!

Daisy Top available as shown

The perfect winter to spring transition piece!

Colt Tank available in sesame, larkspur (deep purple), verushka (neon pink)

We heart the fun neon colors!

Cookie Johnson Trunk Show!

2010-02-11T18:45:00.007-06:00

February 18th-20th. Cookie Johnson Trunk Show!
Cookie Johnson is the hottest new denim brand of the year! Blond Genius is giving you a sneak peak at her amazing spring line February 18th-20th! Cookie (wife of basketball legend Magic Johnson) wanted to create "a hot jean for all us curvy girls." Fans of CJ include the one and only Oprah! Preorder your favorite spring and summer pieces at Blond Genius and see why CJ is the must-have brand of the season! CJ Jeans are available in sizes 25-38 (0-18). Preorder ALL trunk show pieces for 10% OFF!

Oprah wearing the CJ boyfriend cropped jean.

CJ Trouser Leg Jean

CJ Straight Leg Jean

Cookie Johson in the Boyfriend Crop Jean

New to Blond Genius - Graham and Spencer

2010-02-11T16:47:00.008-06:00

Blond Genius is excited to bring you the line Graham and Spencer! This brand combines contemporary style, luxurious fabrics, and refined elegance. We are sure you will love it as much as we do!

Graham and Spencer Navy Cinched Waist Dress

Graham and Spencer Crocheted Vest (available in white)

Graham and Spencer Cropped Gray Cardi

Graham and Spencer Pocket Tank (available in cream)

Graham and Spencer Sheer Charcoal Tee

New Susana Monaco!

2010-02-11T12:20:00.000-06:00

Tank Pleat 18" dress available in black - $165

Pocket Tank Dress 21" available in St. Tropez (teal) - $165

Jessica Dress 21" available in fiji (turquoise) - $165

Flirt Tube 18" Dress available in black -$145

NEW Michael Stars!

2010-02-05T11:12:00.006-06:00

We love the fun stripes! Use as a layering piece now and pair with white jeans later!

(also available in navy stripes)

We are all lusting after this piece!

A staple for every wardrobe that will take you from season to season.

Love, love, love this!! (also available in solid grey and honey)

AND DON'T FORGET TO JOIN BLOND GENIUS AND

HEARTLAND SKIN WELLNESS

FEB. 10th FROM 5 PM -8 PM

Come check out the sunglasses trunk show at Blond Genius featuing the spring 2010 Rayban and D&G lines! Recieve 15% off all sunglasses one night only! And the Heartland skin experts will be there for one on one consulations - plus get great deals on their Skin Medica line!

Fashion, Fun, and Fresh Skin!

2010-01-28T14:44:00.004-06:00

Join BLOND GENIUS and HEARTLAND SKIN WELLNESS

Wednesday, February 10th from 5 to 8 pm for spring’s new fashion, and tips on achieving fresh, young skin!

Spring break bound? Protect that gorgeous face – we will show you how! Blond Genius will be hosting a trunk show featuring the newest D&G and Rayban glasses. Receive 15% off all sunglasses one night only! And register to win a Girl’s Night Out Jeans Party! Heartland Skin Wellness will be showcasing the Skin Medica Line - as well as providing consultations with the Heartland skin experts and Skin Medica rep! Plus register to win great prizes – including $500 dollars in Skin Medica product and a free laser hair removal service!

Cupid Struck!

2010-01-21T18:14:00.014-06:00

Ok ladies, we know as hard as your guy tries, he still might need a little help in the gift giving department! We created a fool proof Valentine’s Day gift guide to help him out! Forward this page to your beau and you are sure to get what you want come February 14th!

1. Valentine's Day Gifts She Will Love - Great Fitting Jeans

A pair of jeans that makes her booty look great is gift a you will both enjoy! With everything from straight to skinny and boot cut and flare, we are sure to have something that will accent her assets to the fullest! Stop in and our denim experts will help you find the perfect pair!

Hudson Signature Flap Pocket Skinny Jean

Seven Boot Cut Peek-A-Boo Crystal Jeans

2. Valentine's Day Gifts She Will Love - Jewelry

Nothing says “I love you” like a little wrist or neck candy! Our Sophia and Chloe pearl bracelet is delicate and sweet – or try a Cynthia H bracelet, each one has a cool inspiring message engraved on it! And a signature Adnia necklace is a classic piece she will have for years to come!

Cynthia H Message Bracelets

Adina Tiny Heart Necklace

3. Valentine's Day Gift She Will Love - Twisted Heart!
Shower her with jewels this Valentine’s Day... bejeweled Twisted Heart shirts and hoodies that is. She will be comfy and cozy from head to toe - this is the perfect uniform for a night of movies and cuddling on the couch with you!

Cupid Crew (available in white)

La Reina Pull Over Hoodie (available in coral)

Loveaholic Hoodie (available as a crew neck shirt in plum)

Cupid Hoodie (available in black)

Single and FABULOUS

2010-01-20T12:58:00.009-06:00

Are you single and fabulous? If so, this Valentine’s day treat yourself like the goddess you are! Go ahead, splurge on those bootylicous jeans and flirty top – you deserve it!

1. Valentine's Day Must Have - Sequined Dress or Shirt!

Is there anything better than a night on the town paired with a little glitz and glamour? This Valentine’s Day let your hair down, kick up your heels, and turn heads in these sequined pieces!

Juicy Sequin Tank

Chanel Sequin Top by Velvet

Desiree Sequin Dress by Velvet

2. Valentine's Day Must Have - Hanky Panky!

Who knew there was comfortable AND sexy panties?! Hanky Panky has proven it can be done!! With lowrise, midrise, and original rise thongs as well as boy shorts, there is a style for everyone - just what you need to make you feel extra sexy on Valentine’s Day! Trust us, once you go Hanky Panky you won’t go back!

3. Valentine's Day Must Have - Great Jeans!

Ok, ok, we know you love those faded out, bagged out, 2 sizes too big jeans. BUT it’s time to retire those to the back of your closet for a pair of PERFECT fitting jeans! Who needs a valentine when you can have a sassy/sexy pair of jeans! Come into Blond Genius and we will fit you in your perfect jean!

Seven High Waisted Boot Cut

True Religion Becky Super T

New Year. New Style. Check out the latest fashions arriving daily at Blond Genius!

2010-01-06T19:25:00.011-06:00

New Year. New Styles. Check out all new spring styles in store now at Blond Genius! +New Markdowns on winter merchandise!

NEW Petite Jeans!
We have the petite gals covered! The Becky Petie True Religion has the signature horseshoe flap back pocket and is a slightly higher rise! The Joe's Petite comes in a medium wash that is perfect for dressing up or down! Our all new Hudson Petite is available in a great dark wash perfect for a night out!

True Religion Petite Jeans

NEW Velvet!

Katsy Tank
So cute - we can justify owning this in every color!

Regina Top
We are obsessed with this shirt! A comfy boyfriend fit with a sexy silhouette - a must have for spring! (Available in MANY colors!)

Lynn Top
We love the longer length of this shirt! Perfect for layering now and wear as a separate in the spring! (Available in white, black, forest green, tundra blue)

Janice Wrap
The perfect winter to spring transition piece! (Available in black & forest green)

NEW Juicy!
New terry track suits - available in heather grey and sand! Perfect for lounging around on those lazy days! Also new one of spring's hottest trends - a terry Juicy Romper!

NEW Seven Shirts!
The boyfriend trend is still hot! Get the look with a plaid shirt from Seven and complete the ensemble with a Linea Pelle waist belt!

NEW Linq
Blond Genius is excited to bring you the new line Linq - known for their yummy fabrics and flattering silhouettes! We especially love the Linq slimmer tanks! They hold you in at all the right places - perfect for layering and making you look long and lean!

NEW Joie

Joie Wrap Sweater
A timeless style that will carry you from season to season! (Available in Black)

Joie Short Sleeve Cardi
Wear casual with jeans and flats or pair with a skirt for work!

Going Bowling??

2009-12-17T12:55:00.030-06:00

Bowling in Miami?

In Miami its all about turning heads! So topping our list of Miami must haves is bright colors and glitz and glam! Here is the Hawkeye packing list!

Skinny Jeans
Miami style is all about the latest trends! And topping denim trends is a great fitting pair of skinny jeans! Pair with a sassy top and heels for a night out!

Party Dress
If your planning on hitting the town in Miami a fun dress is a must!! From sequins to the perfect LBD we have you covered!

Liz Dress

Desiree Dress

Evangaline Dress

Tops
From flirty tanks to tunics that double as a cover up Blond Genius has you covered from the beach to nights out on the town!

Velvet Kelisha Tank

Juicy Sequin Tank

T- Los Angeles Ruffle Racer Back Tank

Bowling in Arizona?
Arizona is all about laid and back effortless style! Here is the fashion forecast for bowl bound Cyclones!

New Years Eve Dress
Celebrate New Year’s in style with any of these fun styles! Perfect for bringing in the New Year in Arizona!

Juicy Tank Dress

Twisted Heart Diamonds and Pearls Dress (available in black and grey)

Rory Beca Ballerina Dress (available in black)

Jeans
Don’t forget to pack your favorite pair of jeans! You will need a cute casual pair for the pre game tailgate and a dark sexy pair for nights out! Some of our favorite brands include True Religion, Hudson, David Kahn, and William Rast!

Wraps
The nights will get a little chilly so a Velvet wrap is a must – perfect to throw on over anything!

Janet Wrap (available in silver and black)

Larshell Wrap (available in black)

Juicy or Twisted Heart Track Suit

Juicy or Twisted Heart Track Suit Get cozy as you jet set off to your vacay in a Juicy or Twisted Heart Track Suit! The perfect travel uniform to keep you cute and comfy!

Antiquity Twisted Heart Track Suit

New Velvet!

2009-12-15T17:01:00.006-06:00

Turn heads this holiday season in these gorgeous sequined pieces from Velvet!

The Evangelia (available in black and grey)

This dress is total glamour girl! You will be the envy of the party in this little number!

The Desiree (available in black and grey)

Equal parts sexy and sophisticated - the perfect party frock!

The Chanel

A great alternative to the LBD - pair this fun piece with leggings or skinny jeans and your sexiest stilettos or boots and get ready to hit the town!

The Calandra
A pretty and understated piece - with just the right amount of sparkle. It is the perfect party top and layer under a blazer or wrap for work!

Blond Genius Holiday Wish List!

2009-12-10T17:41:00.018-06:00

Dear Santa,
With the hustle and bustle of the holiday season upon us , we know you're fretting over finding that perfect present for everyone on your list. Thankfully, Blond Genius has you covered - from glitz and glamour to cozy basics! Here's what's topping our holiday wish list at Blond Genius!
XOXO,
Your Friends At Blond Genius

Erin - Number one on my holiday wish list is the PERFECT party dress! Something classy,and sassy! I am loving the holiday dresses from Rory Beca, Susuana Monaco, and Twisted Hear.

Rory Beca Ballerina Dress
Twisted Heart Diamonds and Pearls Dress

Ann - My holiday obsession is Frye boots paired with a cozy Velvet top! The perfect winter ensemble! I love the Julia Frye Boot paired with a Velvet wrap for a dressy option! The Chocolate Harness Boot and Velvet long sleeve tee is my go-to casual outfit!

Velvet Janet Wrap

Frye Choc. Harness Boot

Velvet Ganet

Ellie- All I want for Christmas is Hanky Panky! There is nothing more comfortable or cute than Hanky Panky panties! I love their cute holiday prints - I hope to find some of these in my stocking!

Sidney- Number one on my holiday list is denim leggings - one of the hottest trends of the season! They are perfect for tucking into my boots and so comfortable I feel like I am in my favorite pair of sweat pants!

Citizen Denim Legging

Bri- This holiday season I am obsessed with sequins! From scarves and dresses to fun party tops sequins are all the rage this winter!

Twisted Heart Star Dust Sequin Top

Juicy Sequin Scarf

Juicy Sequin Dress

Amanda - First on my wish list is ANYTHING Twisted Heart! I love their cozy but stylish sweat suits, perfect for studying or jet setting off for a holiday vaca! Plus, their pants are always extra long for my long legs! (But we can shorten them too for you petite girls!)

Twisted Heart Shelby Track Suit

Twisted Heart Antiqutity Track Suit (available in black)

Lindsey - Topping my Christmas list is William Rast jeans! From sexy skinny jeans to causal straight leg jeans, and wear-with-anything flare leg there is a style for any occasion!

William Rast Straight Leg

William Rast Savoy Flare

New Arrivals At Blond Genius!

2009-12-01T13:47:00.010-06:00

Juicy Silk Dress

Pair with black boots and tights!

Juicy Empire Jacket
Super cute and comfortable!

Juicy Tank w/ Bow
Great for layering under all the winter wraps and sweaters! And the bow adds a little something speical!

Juicy Ribbed Wrap
Wear with everything from your work skirt to your favorite pair of yoga pants!

Juicy Peplum Jacket

Wear as a jacket or a blazer!

Juicy Effie Trench
A classic every girl needs in her closet!

William Rast Savoy Flare

The perfect jean to dress up or down and we love the Dark Handsand wash!

William Rast Savoy Straight Leg
One of our favorite William Rast fits available in the super cute Evening wash!

Michael Stars classic and easy styles make great gifts! And take the guess work out of gift giving- Michael Stars is one size fits most!

Michael Stars Shine Ruched Shirt (available in black and java)

Pairs perfectly with skinny jeans and leggings!

Michael Stars Shine Long Sleeve Turtleneck

A classic turtleneck is a wardrobe staple!

Michael Stars Shine Cowl Neck Shirt
We love the low key and easy style of Michael Stars!

NEW Twisted Heart at Blond Genius!

2009-11-24T12:11:00.013-06:00

Sparkle this holiday season in Twisted Heart! From cozy yet glam tracksuits, to sexy holiday dresses, and fun tops - we have you covered no matter what the occasion!

Diamonds and Pearls Dress

Erin Cardi

Stardust Crew Shirt

Shelby Tracksuit

Rocks and Knots Tracksuit (available in grey)

Heart and Dagger Bomber

Antiquity Tracksuit (available in black)

Blond Genius Great Gift Ideas!

2009-11-23T14:24:00.004-06:00

Great Gift Ideas!

1. Give the Gift of a Great Booty!

A great fitting pair of jeans tops our list! From bootcut, straight, skinny, or flare and size 0 through 24W Blond Genius has you covered! Come in and our denim experts will help you find the PERFECT jean! And don't forget what is underneath counts too! Complete the gift of a great booty with a pair of Hanky Panky panties!

2. Juicy Sequin Scarf

The perfect holiday accessory! Add little sparkle to any outfit with this chic scarf!

3. Juicy or Twisted Heart Scarf Track Suit
Juicy Track Suit

Snowflake Twisted Heart Track Suit

4. Twisted Heart Cashmere Hat and Scarf Set

So soft and cozy!

5. Hanky Panky

Makes a great stocking stuffer! Available in original, midrise, low rise, and boy shorts.

6. Adina or Alex Woo Initial Necklace

A unique and thoughtful gift!

7. Cynthia H Bracelets

Available in a varitey of colors and sayings!

New Velvet At Blond Genius!

2009-11-20T12:39:00.013-06:00

Sophia
Wear alone or as a layering piece!

Regina
We love the slub material and boyfriend fit of this shirt!

Mindi
The fun tie dyed look is just what you need to freshen up your closet!

Mikeala

Pairs great with skinny jeans and Frye Boots!

Marsha

A classic shirt that will carry you from season to season

Janice

Throw on over anything for insta style!

Ganet
One of our all time favorite styles from Velvet!

Kelisha

Colt
The perfect layering tanks!

Candiss

Super soft and cozy fabric and it comes in pretty rose red color!

Camila

We love this practical yet sexy shirt!

Baby Juicy! New at Blond Genius!

2009-11-18T13:06:00.005-06:00

Baby Juicy Socks - $24 for a set of six

Baby Track Suits - $72 for the set

PLUS

Baby Juicy T- shirt - $28

Baby Juicy Shoes - $44

Holiday Preview Party!

2009-11-12T15:21:00.005-06:00

Holiday Preview Party At Blond Genius Nov. 19th 10 AM -8 PM!

Before the hustle and bustle of the holiday season is upon us take time out with a friend to preview all the hottest holiday styles! Join us at Blond Genius on Thursday, Nov. 19 from 5-8 PM for a Holiday Preview party. Enjoy cocktails, snacks, and 20% off your favorite holiday party dress and tops over $100 one day only!

CJ JEANS ARE NOW HERE AT BLOND GENIUS!

2009-11-09T19:00:00.000-06:00

(click image to view larger)
Oprah's Favorite Jeans - CJ by Cookie Johnson are coming soon to Blond Genius! Available in size 24-38 (2-18), these jeans are made for a curvy girl's body! We're getting in the boyfriend fit, skinny jeans, bootcut, denim leggings, and straight leg fits! Call today to be the first to know when they arrive! 515.223.9907

New Arrivals From Twisted Heart & Susana Monaco!!

2009-11-02T13:47:00.003-06:00

NEW Twisted Heart!

Twisted Heart Cashmere Hats and Scarves

So soft and cozy - you will be counting the days till the first snow fall!

Angel Wings Track Jacket (available in grey)

Let your inner rock chic out! Also available with matching track pants.

Snow Flake Track Suit (available in mousse/brown)

Slip into this super cute track suit and spend your snow days in style!

Mia Jacket

This jacket is so soft and cozy. We love the sherling lined hood!

Diamonds and Pearls Dress

We would pair this fun dress with tights or leggings and a fun pair of boots!

NEW From Susana Monaco

Sophia 19" Dress available as shown (black)

This dress has timeless style with a modern spin. The rhinestone belt gives it an of the moment look and makes your waist look tiny!

Shift 18" dress available in dark moss

Perfect for work or a night out. Pair with tights and boots.

Coco 22" Dress available in black

The perfect holiday dress! We are all about a sexy LBD but love how the delicate ruffles add a girly touch to this gorgeous piece.

New Arrivals at Blond Genius!

2009-10-26T18:32:00.009-05:00

Margot Dress by Kirribilla (available as shown-in black)-$407

Julia Zip available in black-$385

7 for All Mankind Gumi Denim Skinny in Grey-$170

7 for All Manind Velvet A Pocket in Black-$178

7 for All Mankind Roxanne in super vintage nakita-$198

NEW Velvet!

2009-10-21T10:52:00.016-05:00

Taylor (available in white and liberty) - $70

We love the longer length and clean cut look of the Taylor

Talise (available in black) - $66

A classic that will carry you from season to season

Tabatha (available in white and sail) - $64

Looks great with Hudson skinny jeans and Frye boots!

Mosi (available in black, white, & pucker) - $57

Mikita (available in black and white) - $48

The perfect layering tanks!

Merina (available in black and marsala) - $75

We love the super soft fabric and flattering cut of this shirt!

Larshell - $92

The perfect wrap to throw on over anything!

Landra (available in black) - $152

Perfect for the office or a night out!

Jodi - $86

We are all obsessing over this shirt! This piece can take you from daytime casual to evening with a change of shoes and accessories!

Jasmine - $75

Grey is all the rage this season! Wear alone or as a layering piece!

Janet - $264

There is nothing better than a cozy sweater - and the metallic thread adds a touch of glamour!

Ganet (also available in black, white, and current) - $86

A great fall basic!

Bella - $101

We love the pretty ruffle neckline. Pairs great with grey or black jeans!

T-Los Angeles NEW At Blond Genius!!

2009-10-13T14:08:00.006-05:00

Blond Genius is proud to bring you the line T- Los Angeles. With a laid back west coast feel the pieces are simple but luxe. The collection consists of super soft sheer supima cottons, modal and silk blends as well as cashmere. Here are some of our favorite looks...

Mackenzie Tank - $119

Janae 3/4 Dolman Sleeve (available in bark) - $62

Coleen Rib Lapel Vest - $216

Lane 3/4 Sleeve Ruffle Bottom (available in black) - $176

NEW Juicy!

2009-10-06T16:54:00.006-05:00

Juicy Sequin Tank

A gorgeous party top perfect for glaming up your black jeans! This is a statement top so keep the rest of your outfit simple

Juicy Sequin Dress
Sequins are huge for this season! Trust us you don't want to miss out on this sexy trend!

Juicy Striped Sweater

A stylish top perfect for completing any casual outfit - neatly tailored for a sexy silhouette. Pair with leggings or skinny jeans!

Juicy Puffy Coat (available in black)

The cutest coziest winter jacket! We love the belted waist and jeweled zipper!

NEW Frye Boots and Fall Items!

2009-10-01T16:37:00.006-05:00

Paige Crepe Boot

We are in love with this boot! Cute and cozy - perfect for those chilly fall days!

Carmen Harness Boot

Pairs great with Hudson skinny jeans, complete the outfit with a boyfriend shirt or oversized sweater!

Frye Harness Boot

It's time to break your boots in! These add a funky twist to any outfit! Plus they are sooo comfortable!

William Rast

A cool Savoy straight leg in Black Betty - a distressed blackish grey wash with bleach spots. Pair these with a boyfriend fit shirt and fun flats or boots!

Heart W/ Wings Hoodie and Pant (available in grey)

We are obsessed with Twisted Heart! Their pieces are just what you need to add a little fun to your wardrobe! Throw this on for insta luxe but casual style!

Susana Monaco 9.30.09

2009-09-29T12:25:00.010-05:00

Wrap Crew 23" Dress available as shown (black)

Timless and classic!

Stefani 22" Dress in beet

Pair with leggings and jean jacket for a casual look or tights, boots, and a shrug to dress it up!

Penelope 19" Dress available as shown
Sooo pretty and feminine! Add some edge to the girly style of the dress with our Frye black boots.

Open Back 18" Dress available in black

Sophisticated in the front and sexy in the back. This is a classic LBD that you will have for years to come!

Crew 18" Dress available as shown (black)
We love the AMAZING supplex material of this dress - it was made for a woman's body! Wear this dress to office or out for cocktails with the girls!

Button Front V 19" Dress available as shown
We are in love with this hip little number! Hugs your curves in all the right places!

Belt Vee 19" Dress available as shown (alpine)

This dress is timelessly chic - pair with a cardi and cute flats or dress it up with your favorite pumps!

2009-09-22T16:18:00.002-05:00

Velvet Trunk Show

Soon those below zero temps will be sneaking up on us. And when the cornfields are covered in snow and ice we will be dreaming of sandy beaches and warm holiday get aways. Blond Genius has what you need to keep your wardrobe sunny on those drab, gray days! Join us on Oct. 1, 2, and 3 to preview the Pre Spring Velvet line. We love the bright sunny colors in this collection! Pre-order your favorite pieces for 10% off!

New Fall Arrivals from Velvet!!

2009-09-22T10:56:00.002-05:00

Vicky Wrap (with out the trim) available in black

Perfect to throw on over any shirt or dress!

Fran Tank available in black

Wear for a night out or layer under a oversized cardi for a funky look!

Liz Dress available in black
We love the sexy low cut back- the perfect date night dress!

Veronica Top available as shown

Vests are all the rage for fall - we love how this comes already paired with the fun striped top!

Valerie Top available in mousee and as shown (white)
Wear this with funky accessories and skinny jeans!

Rosa Tank available as shown

Portia Dress available in black

Wear now with cute flats and a jean jacket and later with tights, boots, and a cardigan

Penny Top available in bayberry

An of the moment cut that will go with anything your closet!

Pago Top available in pucker (pink) and black (shown)

Wear alone as a sexy basic or use as a layering piece!

Olga Tank available in sand/graphite (white/grey)

The perfect layering tank! Wear under a cute cardi or over a fitted long sleeve t!

Layla Top available in black and fig (deep purple)

Loving the oversized boyfriend trend? So are we! This shirt is so comfty and cute!

Irene Top available as shown
The front pocket adds an unexpected twist to low key basic top.

Ida Top available as shown

We are all coveting this uber chic top.

Hillary Vest available in black, mousse, and coaldust (shown)

This vest is perfect for spicing up any basic tee or tank!

Hannah Dress available as shown

Wear with leggings and ballet flats for day and tights and boots for night!

Gale Tunic available in black, pucker (pink), and prism (purple/grey)

A flattering cut that looks great on everyone!

Elaine Hoodie available as shown

So cozy and soft we could live in it!! Perfect for pairing with your favorite jeans and Uggs!

Kylea Sequin Tank available in black

Edeline Sequin Top available as shown

All your favorite celebs like Blake Lively and Taylor Swift have been sporting the sequined look! Steal their style with these sexy Velvet tops.

Darvey Tunic available in white and cherokee

Looks great with the Jane Stitch Frye Boots!

Brandy Top available in black

We love the sexy neckline of this top! Layer with Kelisha tank!

Amanda Top available as shown

Super cute tunic! Looks great with leggings!

Kelisha Tank available in black, white, sail, and magenta

The perfect tank! No more tugging and pulling!!

Colt tank available in black and white

New Men's Styles!

2009-09-15T12:35:00.004-05:00

New for GUYS!

7 For All Mankind Long Sleeve Shirt $158 - this shirt looks great with lighter jeans or black jeans!

7 For All Mankind Austyn Straight Leg Relaxed Fit Black Jeans $170 - we love black jeans on guys for fall and winter!

PLUS New Hudson & True Religion Jeans for Men - stop in and ch-ch-check them out!

New Susana Monaco!!

2009-09-11T17:51:00.000-05:00

Boat Neck 26" Dress available in black

The LBD just got a whole lot more sophisticated. The detailing and sheer fabric around the neck make this dress sexy and unique.

Long Sleeve Boatneck 10" Top available in black

Wear this to office with a skirt or tweed pants, wear casual with jeans and boots or flats. Plus the supplex material gives coverage in all the right places and is so easy to care for!

Gossip Girl Premiere Party!

2009-09-03T14:31:00.004-05:00

Join Us Thursday, Sept. 10 from 12 p.m. - 8 p.m.

It’s okay…admit it! Watching Gossip Girl is our guilty pleasure too! We get lost in the lives of privileged Upper Eastside Manhattanites. Sooo we are going to indulge our addiction and throw a party that will be on page 6 for weeks to come! Read the descriptions below to find out what Gossip Girl you are and for tips on stealing their killer style! Don't miss the party of the year, after all everyone who is anyone will be there. Until then...you know love me.

XOXO

Gossip Girl

Blair
You are chairman of every committee you are on. There is a never a hair on your head out of place. You play the part of the fresh faced girl next door. However underneath the innocent exterior is Queen Bee ready to rule all and do whatever it takes to get what she wants. Sound like you? Well to be a Queen Bee you must dress like one. Here is what you need to command attention when you walk in a room...

Juicy Ruffle Front Cardigan layered with a Velvet Tank and a pleated mini skirt.
Juicy Shrunken Blazer accessorized with a Love Quotes Scarf and some patent leather flats.
James Perse Fleece jacket paired with Wooden Ships beret and crochet gloves.

Serena
You are a reformed wild child. You may have tamed you mischievous ways but you’re not going to let other girls have all the fun. You have a happy go lucky attitude with style to match! Your style is fun, playful, and sexy all rolled into one! To get Serena’s look try...

Justeene Dress by Velvet and your favorite sexy stilettos
Gywnn Top By Velvet paired with Paige Skinny Jeans
True Religion Black Ponte Pant and James Perse Deep V Tunic , complete the look with Frye Boots

Jenny
You have a style all your own. You’re a rebel who defies the norm in every way possible. You’re a girl who knows what she wants from life and will give it your all to get there...all while looking like a chic fashionista! Your style is girly mixed with rock and roll. To get Jenny’s funky look try...

Black Rich and Skinny Jeans paired with a bright Rory Beca Tank and motorcycle boots.
Susana Monaco Boho Dress matched with the Frye Billy Short Boot
Grey jeans (Try Hudson or True Religion) and the 2 B Rych open wrap

Vanessa
You are a little bit boho and a whole lot of Rock and Roll. You have a low key rocker chic style that would make any groupie jealous! Your free spirit style matches your personality. To steal her laid back rocker style try...

Rock and Republic zipped leggings paired with the Michael Stars Open Drape Sweater
Hudson Destroyed Jeans and Twisted Heart Embellished Long Sleeve Thermal
Rich and Skinny Sleek Bootcut Jeans with Velvet Cashmere Wrap and Frye Boots

Must Have Items Of The Week!

2009-08-31T15:08:00.008-05:00

This is the MUST HAVE jean of the season! True Religion is offering a limited edition jean just for you! The same great fit and feel of your favorite Joey style with a special pink rainbow stitching on the back pocket and pink Big T stitching throughout the jean. This style is exclusive to specialty stores and Blond Genius is the only place in Iowa to get them!!!

Men's True Religion - The Billy Big T is a relaxed boot cut. We love the denim horseshoe insert on the back pocket - one of our favorite men's looks to date!

True Religion Girl's - LOVE these!! Little girl True Religion's with the signature back pocket and an embroidered peacock and flowers on the back - too cute!

Juicy Classic Tracksuit- available in choc0late brown

Juicy hooded tracksuit - available as shown

NEW Juicy Tracksuits - The perfect uniform for traveling or lounging around on those lazy fall days. Slip into one of the super cute new tracksuits, snuggle up, relax and feel like the diva you are!

Juicy Puffy Vest- This vest is so cute and girly! Perfect for brisk fall nights or a Hawkeye or Cyclone tailgate! Pair with a Velvet long sleeve tee and Frye Boots!

New Fall Items at Blond Genius!

2009-08-28T12:28:00.009-05:00

Frye Jane Stitch Boot
One of our favorite things about fall is all the cozy sweaters and sexy boots! This boot is perfect for oversized sweaters and boyfriend shirts! Not to mention they are sexy AND comfortable...what more could a girl want!?

Twisted Heart Cross Hoodie - available in plum

This hoodie adds to the reasons why we are OBSESSED with Twisted Heart! Their fun and unique items make getting dressed a breeze! Throw on with your favorite yoga pants or jeans and cool flats!

Twisted Heart Cross Thermal - available in black

Rocker chic style is all the rage this fall! This shirt is perfect to steal the look! Pair with skinny jeans and let your inner rock chic shine!

James Perse Oversized Hoodie

Going for the causal cutie look? Pair this yummy hoodie with our Rock and Republic leggings for a low-key easy ensemble.

James Perse Fleece Jacket

James Perse never lets us down! We can always count on his timeless styles to be our go - to items. Wear this as a jacket on chilly fall days or as a fun sweater that will keep you cozy and stylish.

New True Religion at Blond Genius!

2009-08-26T12:07:00.010-05:00

New True Religion for KIDS!

2009-08-26T12:05:00.002-05:00

New Michael Stars Cahsmere

2009-08-26T11:36:00.009-05:00

New Fall Styles From Velvet!!!!

2009-08-21T12:28:00.003-05:00

Starr Wrap available in black and as shown
This is about to become your wardrobe favorite! We fell in love with the yummy fabric and flattering cut! Throw on over anything for instant style!

Sparkle Tank available as shown

So soft and cute! Wear alone or as a layering piece!

Quinn Dress available in raisinette (deep purple)

Sooo comfty! To balance the long roomy style of the shirt pair with skinny jeans or leggings!

Pago Top available as shown

The gauzy whisper fabric is soo soft and cozy. The Pago comes in a pretty bluish purple color.

Merina Top available in loubelia (purple)

We love the sexy ballet inspired cut of this shirt- it is the perfect summer to fall transition piece!

Maritizio Top available in black and white

A great basic that will hold it's shape for years!

Justeene Dress available in black

This dress is equal parts sexy and sophisticated. Belt it and wear with flats to the office, at night pair with sassy boots and a long necklace!

Gwynn Top available in purple

This breezy style is feminine and sultry. And we are obsessed with the luxurious silky material! Wear with a tailored pant to work or wear casual with ballet flats and skinny jeans!

Glorianna Top available as shown

The basic white tee gets a pretty makeover!

Ganet Tunic available in white, black, galaxie (grey), and currant (plum)

With this shirt it's all in the details...the buttons on the sleeve are soo cute!! And we love the longer length of the Ganet - no more tugging and pulling!

Elio Top available in white and rosebay (fuchsia)

We are in love with the rosebay fuchsia color! It will spice up any wardrobe!

Electra Cashmere Sweater available in ash grey

100% AMAZING cashmere...that says it all!

Edana Top available in black

We love the pretty knotted v neck - perfect for work or a night out!

Bobbi Wrap available as shown

An expected splash of sequins adds something speical to this wrap.

Albany Top available in Lips (red)

One of our favorite pieces of this collection!

Hot Denim Trends

2009-08-14T07:00:00.003-05:00

Trend #1 - Grey Denim
Trust us you don't want to miss this sexy trend - grey denim is a must for fall! Try our Hudson Signature Boot in Grey!

Trend #2 - Basic Bootcut
Every girl needs a basic boot cut in a dark flattering wash. Invest in a pair you will have for years to come! Try our David Kahn Niki Boot or Seven High Waisted Boot.

Trend #3 - Destroyed Denim
Jessica Biel rocks the destroyed denim look! Steal her style - Try our Hudson Destroyed Jeans!

Trend #4 - Denim Leggings
Ok, ok, we know what you are thinking...denim leggings?? YES!! They are comfortable, sexy, and they hold you in at all the right places! Try our Juicy Couture Denim Leggings!

Trend #5 - Skinny Jeans

Skinny jeans are the THE look of the season! For a dark wash like Rihanna try our True Religion Julie skinny jeans with zippers or William Rast Jeri skinnies.

Blond Genius Top 5 State Fair Survival Items!

2009-08-13T16:51:00.001-05:00

1. Big Sunglasses - First and foremost on our list is a pair of big sunglasses for people watching! The Iowa State Fair is practically where people watching was invented! Throw on your Gucci or D&G sunglasses to discreetly watch the shirt-less mullet guy!

2. Jaks Say No To Cracks - You might not need these but we are sure someone else might be flashing more of their backside than you care to see! Stow this in your purse to help correct a Fair fashion faux pau!

3. Love Quotes Scarf - We know the REAL reason you're going to the fair... all the yummy food on a stick! (Don't worry it's the same reason we go, does it get any better than a fried snickers on a stick!?!) You're going to need a linen Love Quotes scarf to cover up any potential big turkey leg or corn dog stains!

4. Billy Short Boot -If you are going to be any where near the barn you MUST have the Frye Billy short boot. Protect your pedicure while checking out all the fair festivities in this super cute ankle cowboy boot, available in grey or black.

5. Faith Connexion Hat - Keep that hair under control in the State Fair humidity, don a Faith Connexion hat! It will keep you cool and looking glam. With this look you're bound to be the FASHIONISTA of the Fair!

New FALL STYLES at Blond Genius

2009-08-10T11:23:00.011-05:00

We are SOO excited about the super-cute new items arriving daily at Blond Genius! Here are some of our favorites...

A black cardigan is wardrobe staple - try the chiffon trim Juicy cardigan. It is versatile enough to throw on over anything and special enough to plan an outfit around.

Juicy Chiffon Cardigan - available in black

The prep school classic gets a modern and sexy makeover - the Juicy shrunken blazer will take you from the office to cocktails with the girls!

Juicy Shrunken Blazer

A Juicy tracksuit is an essential in every girls closet - and 2 new styles just arrived! The House of Juicy tracksuit is fun and sassy and don't miss out on your chance to get the exclusive black Juicy tracksuit with gold hardware (it usually only comes with silver hardware and is only available for a limited time!)

House of Juicy Tracksuit

For casual but sexy style Twisted Heart is our go-to brand! Try an embellished Twisted Heart long sleeve tee to spice up your favorite pair of jeans!

Angel Wing Twisted Heart Long Sleeve Tee- available in grey

Peace Sign Twisted Heart Long Sleeve Tee

We are in love with Twisted Heart's relaxed yet oh-so-glamorous tracksuits. And the best part...they stretch to look sexy on any body!

Twisted Heart Angel Wing Tracksuit- Available in barley

+What Else is New at Blond Genius!

True Religion Joey Super T- this jean is fun and funky! We heart the twisted seam and thick white stitching. You may have seen some of your celebs like Melissa Rycroft rocking this look!
True Religion Julie Disco- The must-have jean of the season! The crystal disco buttons sweeten up the skinny distressed style!
Hudson Anvil Boot Cut- A clean-cut classic that you will wear for years to come. The signature back pockets and dark wash are so flattering and slimming.
Hudson Straight Leg & Skinny jeans! 3 New styles in amazing washes including black!
AG Stilt- Skinny jeans are a must for fall! The Stilt is sexy and versatile. Pair with ballet flats, tuck into your boots, or sport some sky high stilettos for a fool proof look!
AG Angel- This jean is made of super soft comfty denim, perfect for a Hawkeye or Cyclone tailgate!
True Religion Men's- The Ricky Super T with black stitching is funky yet understated and is a nice straight leg fit!
True Religion Kid's- These are too cute!!! They come in a Purple Rainbow style for girls and a Big T stitching for little boys! Plus buy an adult pair of jeans and recieve 20% off kid's items!

$99 DENIM SALE!

2009-08-03T18:28:00.002-05:00

It’s our ANNUAL $99 Denim SALE!
Shop tax-free this Friday & Saturday, or come in earlier this week and get first dibs on our BEST SELECTION EVER of Jeans, Crop Jeans, Shorts & Skirts! All just $99!

Sale starts today and ends Saturday, August 8th at 6pm.

Shop tax-free: Friday, August 7th & Saturday, August 8th
More styles than ever before!

Store Hours:
M-TH 10-8
F&S 10-6
SUN Closed

Dancing w/ the Stars - Backstage!

2009-07-27T22:30:00.030-05:00

OMG! We could hardly believe it when Gilles Marini walked into Blond Genius (you might also recognize him from his role in Sex and the City the Movie)!!

We thought it could not get any better when Kristi Yamaguchi, Corky Ballas, Lacey Schwimmer, and Derek Hough came in looking for jeans!!!

Lindsey with Gilles - and YES he really is that good looking in person!!

Lacey Schwimmer with the girls - so cute!

Blond Genius girls with Gilles Marini

Gilles posing with customers!

Gilles buying a gift for his wife - how sweet!

Rehersal for Shawn Johnson and Friends. Hanging out backstage with Mitchel Musso's band!

Steve-O's girlfriend, Beth- showing off her new True Religions from Blond Genius!

Derek Hough rehersing in his Seven jeans from Blond Genius - he performed in them too!

Blond Genius girls at rehersal with Kristi Yamaguchi - we love her!

At rehersal with Chelsie Hightower!

"All the prettiest girls in the world live in Des Moines"

Gilles rehersing with Cheryl Burke

Steve-O practicing his leaps!

Derek Hough practicing with Mark and Corky Ballas

We love Gilles!

All the pretty amazing costumes - steamed to perfection! Fact - each costume costs anywhere from $5,000-$10,000! And they are incredibly heavy!

Steaming Chelsie Hightower's dress! So many layers, so much fabric - it took forever!

Ann is ready for next season ABC! We heard she was even on her high school dance team! Girls got some skillz!

Shawn Johnson getting her hair done by Jennifer Staack from Tuscan Sun Salon and Spa.

Erin getting her makeup done by Dawn Stepheson from Tuscan Sun Salon and Spa.

The life of a celebrity! Ahhhh...I LOVED my makeover!

Blond Genius girls with Steve-O and Beth... Steve-O just got his hair & makeup done!

Lacey Schwimmer and Shirley Ballas waiting for the show to start!

Derek Hough before his hip-hop number!

Backstage at the show with Mitchel Musso's band!

Mitchel Musso Band performing!

Backstage with Mitchel Musso and his producer!

Mark Ballas backstage with his mom, Shirley Ballas.

Backstage at the show with Chelsie Hightower!

Mark Ballas practicing before he goes on stage

Everyone backstage watching the tribute to Shawn Johnson!

Mitchel Musso performing

The stars waiting for the finale!

Backstage with John from Mitchel Musso's band.

Even Herky was there!

Blond Genius afterhours party with Chelsie Hightower - we love her in Hudsons! What a doll!

Just In- Frye Billy Short Boot!

2009-07-24T10:47:00.006-05:00

We could hardly wait to get our feet into these boots... The Billy will add sass to any sweet skirt or sundress. And later they will be perfect with all your cozy sweaters and boyfriend shirts!! Available in distressed gray or black.

Rory Beca OBSESSION

2009-07-21T12:44:00.011-05:00

About Rory Beca...
Since childhood, Rory Beca has had a passion for dressing up. Her love of clothing fueled an insatiable curiosity to learn about cut, color, and fabric, and after a summer stint at Central Saint Martin’s College of Art and Design in London, Beca realized that fashion was her true calling. After completing design school in Boston, she moved to LA and began working with noted stylist and designer Deb McGuire, who began to use Beca’s designs on TV shows like Friends and Crossing Jordan. And, as they say, the rest is history.

Who Wears It...
She’s a woman who appreciates color and quality, and isn’t afraid to be noticed when she walks into a room. She’s as versatile as the clothes and is outgoing and loves to travel. She likes being out and busy, but loves to relax at home. Celebrity fans include Nicole Richie, Mary J. Blige, Maria Bello, Sophia Bush, Eva Longoria Parker, Blake Lively, and Lindsey Lohan.