Thursday, May 13, 2010

What to Expect When Expecting...

Expect Great Fitting Jeans while Expecting
Blond Genius offers over 130 styles of Custom-Fit Maternity Jeans


WEST DES MOINES, IA. ­– May 12, 2010 – Blond Genius, a locally owned denim boutique, has answered the age old question of, “What to expect while expecting?” Their answer is over 130 styles of custom-fit maternity jeans.
“Our customers were telling us that they had problems finding maternity jeans that fit just right. Since Blond Genius specializes in custom-fit jeans, we wanted to create a solution to help fill the void.” Said Erin Eischeid, owner of Blond Genius.

The whole process is simple. The customer picks the jean, they pick the insert, and the end result is a pair of maternity jeans custom-fit to their body.
“This way our customers can choose the exact fit, pocket detail, and size that suits their needs, without being limited to the usual slim assortment of maternity jeans.” Said Eischeid.

There are four different styles of inserts to choose from, including one that is completely reversible. “Our customers are especially excited about the reversible insert. This way their new jeans will last longer than just the remaining months of their pregnancy.” Explains Eischeid.

Blond Genius is the only store in the Greater Des Moines area to offer designer maternity jeans including: True Religion, Joe’s Jeans, William Rast, Rock & Republic, Hudson, 7 for all Mankind, Citizen of Humanity, and more.