Must Have Items Of The Week!

This is the MUST HAVE jean of the season! True Religion is offering a limited edition jean just for you! The same great fit and feel of your favorite Joey style with a special pink rainbow stitching on the back pocket and pink Big T stitching throughout the jean. This style is exclusive to specialty stores and Blond Genius is the only place in Iowa to get them!!!



Men's True Religion - The Billy Big T is a relaxed boot cut. We love the denim horseshoe insert on the back pocket - one of our favorite men's looks to date!

True Religion Girl's - LOVE these!! Little girl True Religion's with the signature back pocket and an embroidered peacock and flowers on the back - too cute!

Juicy Classic Tracksuit- available in choc0late brown

Juicy hooded tracksuit - available as shown

NEW Juicy Tracksuits - The perfect uniform for traveling or lounging around on those lazy fall days. Slip into one of the super cute new tracksuits, snuggle up, relax and feel like the diva you are!

Juicy Puffy Vest- This vest is so cute and girly! Perfect for brisk fall nights or a Hawkeye or Cyclone tailgate! Pair with a Velvet long sleeve tee and Frye Boots!

New Fall Items at Blond Genius!

Frye Jane Stitch Boot
One of our favorite things about fall is all the cozy sweaters and sexy boots! This boot is perfect for oversized sweaters and boyfriend shirts! Not to mention they are sexy AND comfortable...what more could a girl want!?

Twisted Heart Cross Hoodie - available in plum

This hoodie adds to the reasons why we are OBSESSED with Twisted Heart! Their fun and unique items make getting dressed a breeze! Throw on with your favorite yoga pants or jeans and cool flats!

Twisted Heart Cross Thermal - available in black

Rocker chic style is all the rage this fall! This shirt is perfect to steal the look! Pair with skinny jeans and let your inner rock chic shine!

James Perse Oversized Hoodie

Going for the causal cutie look? Pair this yummy hoodie with our Rock and Republic leggings for a low-key easy ensemble.

James Perse Fleece Jacket

James Perse never lets us down! We can always count on his timeless styles to be our go - to items. Wear this as a jacket on chilly fall days or as a fun sweater that will keep you cozy and stylish.

New True Religion at Blond Genius!

New True Religion for KIDS!

New Michael Stars Cahsmere

New Fall Styles From Velvet!!!!

Starr Wrap available in black and as shown
This is about to become your wardrobe favorite! We fell in love with the yummy fabric and flattering cut! Throw on over anything for instant style!

Sparkle Tank available as shown

So soft and cute! Wear alone or as a layering piece!

Quinn Dress available in raisinette (deep purple)

Sooo comfty! To balance the long roomy style of the shirt pair with skinny jeans or leggings!

Pago Top available as shown

The gauzy whisper fabric is soo soft and cozy. The Pago comes in a pretty bluish purple color.

Merina Top available in loubelia (purple)

We love the sexy ballet inspired cut of this shirt- it is the perfect summer to fall transition piece!

Maritizio Top available in black and white

A great basic that will hold it's shape for years!

Justeene Dress available in black

This dress is equal parts sexy and sophisticated. Belt it and wear with flats to the office, at night pair with sassy boots and a long necklace!

Gwynn Top available in purple

This breezy style is feminine and sultry. And we are obsessed with the luxurious silky material! Wear with a tailored pant to work or wear casual with ballet flats and skinny jeans!

Glorianna Top available as shown

The basic white tee gets a pretty makeover!

Ganet Tunic available in white, black, galaxie (grey), and currant (plum)

With this shirt it's all in the details...the buttons on the sleeve are soo cute!! And we love the longer length of the Ganet - no more tugging and pulling!

Elio Top available in white and rosebay (fuchsia)

We are in love with the rosebay fuchsia color! It will spice up any wardrobe!

Electra Cashmere Sweater available in ash grey

100% AMAZING cashmere...that says it all!

Edana Top available in black

We love the pretty knotted v neck - perfect for work or a night out!

Bobbi Wrap available as shown

An expected splash of sequins adds something speical to this wrap.

Albany Top available in Lips (red)

One of our favorite pieces of this collection!

Hot Denim Trends

Trend #1 - Grey Denim
Trust us you don't want to miss this sexy trend - grey denim is a must for fall! Try our Hudson Signature Boot in Grey!












Trend #2 - Basic Bootcut
Every girl needs a basic boot cut in a dark flattering wash. Invest in a pair you will have for years to come! Try our David Kahn Niki Boot or Seven High Waisted Boot.






Trend #3 - Destroyed Denim
Jessica Biel rocks the destroyed denim look! Steal her style - Try our Hudson Destroyed Jeans!










Trend #4 - Denim Leggings
Ok, ok, we know what you are thinking...denim leggings?? YES!! They are comfortable, sexy, and they hold you in at all the right places! Try our Juicy Couture Denim Leggings!












Trend #5 - Skinny Jeans


Skinny jeans are the THE look of the season! For a dark wash like Rihanna try our True Religion Julie skinny jeans with zippers or William Rast Jeri skinnies.

Blond Genius Top 5 State Fair Survival Items!

1. Big Sunglasses - First and foremost on our list is a pair of big sunglasses for people watching! The Iowa State Fair is practically where people watching was invented! Throw on your Gucci or D&G sunglasses to discreetly watch the shirt-less mullet guy!

2. Jaks Say No To Cracks - You might not need these but we are sure someone else might be flashing more of their backside than you care to see! Stow this in your purse to help correct a Fair fashion faux pau!

3. Love Quotes Scarf - We know the REAL reason you're going to the fair... all the yummy food on a stick! (Don't worry it's the same reason we go, does it get any better than a fried snickers on a stick!?!) You're going to need a linen Love Quotes scarf to cover up any potential big turkey leg or corn dog stains!

4. Billy Short Boot -If you are going to be any where near the barn you MUST have the Frye Billy short boot. Protect your pedicure while checking out all the fair festivities in this super cute ankle cowboy boot, available in grey or black.

5. Faith Connexion Hat - Keep that hair under control in the State Fair humidity, don a Faith Connexion hat! It will keep you cool and looking glam. With this look you're bound to be the FASHIONISTA of the Fair!

New FALL STYLES at Blond Genius

We are SOO excited about the super-cute new items arriving daily at Blond Genius! Here are some of our favorites...

A black cardigan is wardrobe staple - try the chiffon trim Juicy cardigan. It is versatile enough to throw on over anything and special enough to plan an outfit around.

Juicy Chiffon Cardigan - available in black

The prep school classic gets a modern and sexy makeover - the Juicy shrunken blazer will take you from the office to cocktails with the girls!

Juicy Shrunken Blazer

A Juicy tracksuit is an essential in every girls closet - and 2 new styles just arrived! The House of Juicy tracksuit is fun and sassy and don't miss out on your chance to get the exclusive black Juicy tracksuit with gold hardware (it usually only comes with silver hardware and is only available for a limited time!)

House of Juicy Tracksuit

For casual but sexy style Twisted Heart is our go-to brand! Try an embellished Twisted Heart long sleeve tee to spice up your favorite pair of jeans!

Angel Wing Twisted Heart Long Sleeve Tee- available in grey

Peace Sign Twisted Heart Long Sleeve Tee

We are in love with Twisted Heart's relaxed yet oh-so-glamorous tracksuits. And the best part...they stretch to look sexy on any body!

Twisted Heart Angel Wing Tracksuit- Available in barley

+What Else is New at Blond Genius!

• True Religion Joey Super T- this jean is fun and funky! We heart the twisted seam and thick white stitching. You may have seen some of your celebs like Melissa Rycroft rocking this look!
• True Religion Julie Disco- The must-have jean of the season! The crystal disco buttons sweeten up the skinny distressed style!
• Hudson Anvil Boot Cut- A clean-cut classic that you will wear for years to come. The signature back pockets and dark wash are so flattering and slimming.
• Hudson Straight Leg & Skinny jeans! 3 New styles in amazing washes including black!
• AG Stilt- Skinny jeans are a must for fall! The Stilt is sexy and versatile. Pair with ballet flats, tuck into your boots, or sport some sky high stilettos for a fool proof look!
• AG Angel- This jean is made of super soft comfty denim, perfect for a Hawkeye or Cyclone tailgate!
• True Religion Men's- The Ricky Super T with black stitching is funky yet understated and is a nice straight leg fit!
• True Religion Kid's- These are too cute!!! They come in a Purple Rainbow style for girls and a Big T stitching for little boys! Plus buy an adult pair of jeans and recieve 20% off kid's items!
  
  
  
  
  
  

$99 DENIM SALE!

It’s our ANNUAL $99 Denim SALE!
Shop tax-free this Friday & Saturday, or come in earlier this week and get first dibs on our BEST SELECTION EVER of Jeans, Crop Jeans, Shorts & Skirts! All just $99!

Sale starts today and ends Saturday, August 8th at 6pm.

Shop tax-free: Friday, August 7th & Saturday, August 8th
More styles than ever before!

Store Hours:
M-TH 10-8
F&S 10-6
SUN Closed