New Velvet At Blond Genius!

Valda Tunic available in white (shown)

Doubles as a cute swim cover up!

Salima Dress available in coco (shown)

Throw this on with wedges for effortless style!

Rinna Top available in white (shown)

Pair with white jeans and gold accessories for a chic & clean look!

Pepper Tunic available in shade (dark grey)

So soft-a must have!

Norma Dress available in plum (shown)
The perfect summer dress takes you from a day at the pool to night on the town!

Luxy Tank available in black

We love the pretty detailing on this shirt!

Kelisha Tank available in black and wildgrape
Seriously we can't get enough of this tank - the PERFECT layering piece!

Jin Top available in white and hazel

A girl can never have too many white tees!

Jessi Top available in skyblue

Pair with cut off shorts and your favorite flip flops!

Jana Tank available in fiesta pink and black

Wear alone or layered!

Dawnie Top available in white

Perfect for those chilly summer nights!

Celana Dress in black

A classic black dress you will love for years to come!

NEW Susana Monaco At Blond Genius!

Tube 19" Dress - Available in Pink Combo

Gorgeous - a must have!

Urban 40" Dress - Available in Chocolate Brown

Is there anything more chic than a maxi dress?! Throw on for instant (and easy) style!

Tube Gather 10" - Available in Black
Equal parts sexy and practical - plus the amazing supplex material hugs and hides all the right places!

Tube Pocket 11" - Available in Yellow

The pockets add extra cute detailing to a great basic.

Tank Twist 20" - Available in Black
Classic.

Tank Pleat 19" - Available in Hot Pink
The object of our affection? This HOT pink little number!

Scoop Gather 10" -Available in Bright Blue
The ultimate 4th Of July top! Complete the ensemble with white jeans!

Jessica 21" Dress - Available in Yellow (LOVE this!!)
We had this dress in turquoise for spring and it flew out the door! The yellow is equally cute- call today to reserve your size 515.223.9907

Halter String 11" - Available in Hot Pink

This hot pink tank adds the perfect pop of color to your wardrobe!

Gathered Tube 11" - Available As Shown

We love the forgiving cut of this tank

Gathered Shoulder 12" - Available in Black

Pairs great with skinny jeans! Added bonus - this cute tank doubles as a swim cover up!

What to Expect When Expecting...

Expect Great Fitting Jeans while Expecting
Blond Genius offers over 130 styles of Custom-Fit Maternity Jeans


WEST DES MOINES, IA. ­– May 12, 2010 – Blond Genius, a locally owned denim boutique, has answered the age old question of, “What to expect while expecting?” Their answer is over 130 styles of custom-fit maternity jeans.
“Our customers were telling us that they had problems finding maternity jeans that fit just right. Since Blond Genius specializes in custom-fit jeans, we wanted to create a solution to help fill the void.” Said Erin Eischeid, owner of Blond Genius.

The whole process is simple. The customer picks the jean, they pick the insert, and the end result is a pair of maternity jeans custom-fit to their body.
“This way our customers can choose the exact fit, pocket detail, and size that suits their needs, without being limited to the usual slim assortment of maternity jeans.” Said Eischeid.

There are four different styles of inserts to choose from, including one that is completely reversible. “Our customers are especially excited about the reversible insert. This way their new jeans will last longer than just the remaining months of their pregnancy.” Explains Eischeid.

Blond Genius is the only store in the Greater Des Moines area to offer designer maternity jeans including: True Religion, Joe’s Jeans, William Rast, Rock & Republic, Hudson, 7 for all Mankind, Citizen of Humanity, and more.

NEW Maternity Custom Fit Jeans Program At Blond Genius!

Our new addition will help you prepare for yours! Blond Genius is excited to bring you the launch of our NEW Maternity Custom Fit Jeans Program! Follow these simple steps to find your perfect fit!

1. Pick any jean from Blond Genius

2. Choose the maternity insert you prefer

3. We custom tailor the jean for your perfect fit!

Check out the four fit options...

This style sits comfortably under your baby bump - plus it looks like regular jeans from the back!

Great for added support! Gives you more coverage in the front and back!

Keep your button and zipper with this option! Looks like regular jeans from the back!

Completely reversible!! Once your little bundle of joy arrives we can remove the insert - one of our most popular maternity fits!

NEW Linq Tanks At Blond Genius!

Looking for the perfect tank? Blond Genius has you covered! Check out our new tanks from Linq- we love the flattering cuts and yummy fabrics!

Linq Tie Dye Tank

Tie Dye is huge for summer! Get the look in this pink and white tank - pairs perfectly with white jeans!

Linq Grey Tank with Sheer Back

A great basic tank with a sexy twist! Finish your look with Beyond Yoga leggings and Haviana flip flops!

Linq Black Cowl Tank

This sophisticated tank is a piece you will have for years to come!

NEW Rich and Skinny Jeans!

3 NEW Fits from one of our all time brands!

Rich and Skinny offers the most comfortable, flattering fabrics with unique stretch denim that blends cotton with elastin. What further sets it apart from all other denim brands is its color palette; offering customers the choice to wear a range of cool colored denim washes. Other exciting details are their buttons that were inspired by a vintage Cartier men’s cufflink that are rose gold in color and the inside trim and pocketing that is silk lined; all add to the beauty and richness of this incredible line.

Rich and Skinny Denim Legging in Rinse

Rich and Skinny Boyfriend in Eclispe

Rich and Skinny Boot Cut in Storm

Find the Perfect Mother's Day or Graduation Present At Blond Genius!

Gift Idea # 1 - The PERFECT Fitting Pair of Jeans!

The perfect fitting pair of jeans is our number one pick! What is better than giving a present that makes someone look and feel great! From straight to skinny and boot cut and flare- Blond Genius has jeans for EVERY body! And our denim experts will help you find the PERFECT fit!

Gift Idea #2 - Sunglasses!

Help your loved one protect their peepers and make a fashion statement all at once! From cute sporty sunglasses, to glamours Jackie O style sunglasses - we have something for everyone! (Styles include D&G, Marc by Marc Jacobs, Rayban, Dior, and Gucci)

Gift Idea #3 - Haviana or Twisted Heart Flip Flops!

Haviana Flip Flops - the most comfortable flip flop EVER!

Twisted Heart Jeweled Flip Flops - add a little sparkle to their wardrobe with these fun shoes!


Gift Idea #4 - Jewelry

Adina Tiny Heart Necklace - all the Adina pieces are timeless and classic!

Cynthia H Message Bracelet- Choose from a variety of cool inspirational sayings!!

+ Check Out Our Dogeared Jewelry - great for fashionistas of any age!

For more gift ideas call 515.223.9907 or stop in and we will help you find the PERFECT gift!

NEW White Jeans!!!

These jeans are white hot! Pairs perfectly with spring's flowy tops!

True Religion Lizzy Crop in White

Paige Hidden Hills Skinny in White

Coming Soon!

We are so excited about our Rock and Republic shipment we can't wait till it gets here to share it with you! This dress is totally drool worthy...and we can't get enough of their sexy rock star jeans! Call 515.223.9907 to reserve your size!

Rock and Republic Kurt in Resonate Blue

Rock and Republic Leyton Dress

NEW Twisted Heart At Blond Genius!!

Twisted Heart's Spring Collection translates seamlessly from sweet, to tough, to tomboy, and romantic, offering items for the modern traveler and glamour girl!

Twisted Heart Flower Heart Tank - also available in light yellow

McKenzie Blazer

Mosaic Tank - available in black and light pink